
I was on the Tube in London last night. The photo above is of an advertisement on the inside panes of the train. It was interesting to see Shaadi.com being advertised right next to an assorted set of cosmetics and other consumer personal products. Without access to their financials its difficult to know how the company is really doing, but they claim they are #1 in the UK, and one would hope they have managed that growth well. In hindsight what a perfect market opportunity - a large set of first and second generational Indians, stuck on a small island, lots of class and structure still in that society, highly divergent needs across generations within each family , and a fundamental, basic need that doesn't go away. In other words, a well understood and commonly articulated problem across an easily reachable large prospective audience - a marketer's perfect dream.